Traveling and hotels go hand-in-hand, but choosing the right one can be difficult. Different travelers have their own preferences and needs, and knowing these can help you make a better decision. You should also consider the purpose of your trip when selecting a hotel. Business travelers, for example, may require conference rooms and easy access to public transport, while leisure travellers might prefer entertainment and a pool or beach access.
The shift toward experiences is reshaping traveler desires and creating new opportunities for hotels, Avadhani and Selinger said. For example, millennials may look for hostels and home-shares that offer an intimate experience. And the strong US dollar could drive international tourism as Americans seek to take advantage of the favorable exchange rate.
As for trends, the industry continues to see a steady rise in bookings for hotels. This may be partly attributed to the popularity of ride-sharing apps, which are making it easier and cheaper for people to book accommodations while on the go. But it’s also due to the growing desire for authenticity and spontaneity in travel.
To capitalize on these trends, hotels can look to their customers for guidance. For instance, SiteMinder’s Changing Traveler Report surveys 10,000 travellers across 12 countries and 25 questions to provide hoteliers with analysis of what their guests really want from their accommodation. The report provides insight into booking behaviour, generational preferences, and even their work plans, so that hoteliers can align their offerings with what their guests actually need.
